Tuesday, 9 October 2012

Ideas For The Opening Of Our Music Video

The opening to a music video is extremely important because it sets the tone for the rest of the video. We've decided to utilize the beat at the beginning to set the opening scene, in which the main character meets the ex-lover and we thought of having a close-up of his face as he is walking along, with his headphones in just walking past and bumps into the ex-lover. As the chorus kicks in we want to have the scene fade into a flashback scene where he is with the ex-lover and having a great time at the park and the fun-fair. While the chorus is on we want to have the featured performer to sing parts of his chorus but not too much, we felt that the narrative aspect of this video should have more relevancy in our video than the performance aspect of it, and whilst researching contemporary music videos we found that the featured performer is not there for all of their parts, they only appear every now and then in the video. That's the direction we want to take with this music video, I feel as if we were to utilize the flashback scenes straight away, the audience will recognize instantly the tone and what the video is trying to reflect. We will use a variety of colours such as blue to reflect the sense of melancholia and red to symbolize love, lust and romance.

Wednesday, 3 October 2012

First Day of Filming



This is the first day of recording for the music video, this is something we wish to hopefully incorporate into our music video, we have used the school hall to use as a location for our music video, we could hopefully use the black backdrop to symbolize the nature of hip-hop, because its dark and gritty this was the best place to shoot it. This was a productive day as we had the chance to film to chorus and get it done in a space of a couple hours, it definitely took a long time but it paid off, because in the end we got great footage.

Monday, 1 October 2012

Audience Research

Mood Board



This Is My Mood Board for the Music video.This is a collection of images that we feel are relative to what we aim to involve in our music video.

Monday, 17 September 2012

Examples of Music Videos


This is The Black Eyed Peas hit single "Where is the Love?". This is telling a narrative while also promoting a cause PEACE. The narrative is that people are putting question mark stickers everywhere the connotation here is to ask the question "Why?". The message being shown is that there is something wrong with society and people are ignoring the issue. The audience can see how dysfunctional the police have become when they are arresting one of the band members and give him a ticket for running, it shows that everyone is on edge. They also have children and young adults lip syncing the song to show sympathy for those children. The audience is more wide ranged because of the fact that it was relevant to everyone, and this incident(9/11) not only affected the average person but it affected the artists too showing empathy towards them.



This is a single from the recording artist Eminem called "No Love" featuring rapper Lil Wayne. This song is about oppression and how to rise above it, the video opens up with a shot of kid walking to school,  the camera then cuts to Lil Wayne who is not present with the kid, there is just smoke and black background behind him, all the while he is rapping there is a constant cutting to the kid then to Lil Wayne just before he is about to say something powerful. The narrative continues when the kid eventually gets to school he is being bullied by older kids. He then goes home to which he has Eminem's wallpaper and posters in his room, then listens to an Eminem, which coincidentally coincides with his verse and Eminem is at two positions throughout the video he is both at his studio and the black background. This eventually makes the kid get revenge for what they(the bullies) did to him, he confronts them and fights them to which the fight is exaggerated. This appeals to people who understand the subject material, and can empathize with the protagonist(Kid), and fans of Hip-Hop and Eminem alike.



This is a single by the recording artist Lil Wayne entitled "Mirror" featuring Musician Bruno Mars. The narrative that is being told through this song is being described by Lil Wayne reminiscing on significant parts of his life. He opens up with trying to with painting something, the audience knows nothing of what he is painting, this in result hooks the audience into watching the rest of the video to find out what he ends up painting. The editing is really significant in this video because the splashes of paint turns out to be Bruno Mars singing the chorus and he is on the other side of the painting. The music video as a whole portrays Lil Wayne as a creativity person and feeds into his success over the past 5 years.