Evaluation Task 2: How Effective Is The Combination of Your Main Product and Ancillary Texts?

We effectively established apparent links with our music video and our ancillary texts. The two ancillary texts were marketing products in promoting the artist and their album. Therefore it was important to ensure that our target audience were familiar with the genre.

Two of these images are from the digipak, whilst the the remaining two are from the music video.The first image is taken from the music video, (at this particular time in the video is a flashback) the main artist presents his former lover with flowers, this links with the image next to it which is from the digipak further continuing the theme of lost love and infatuation. Throughout our products we made sure that we incorporated the theme to compliment the narrative of the music video, by having all of our media products reflect that it allows the audience to be able to link and understand the theme of our music video.

We wanted the digipak to compliment the narrative structure and not drift away from it, as you can see in the digipak at the top right there is a still picture of the couple, this is to insinuate the fact that this is a picture from when they were together, this helps provide a back-story and fill in any plot-holes that might have not been explained in the video. The way in which we use the digipak is to expand on the narrative because it is story driven and the way in which we did that was have indicators in our digipak such as the poem below this compliments the narrative structure and help gain an insight into the narrative of the music video. The poem has powerful language to convey emotion "cemetery", which links to our video because it is about love which has died, we used this poem so that hopefully our music video will have the same emotion drawn out of it.

 The name of the song had an enormous amount of input into our direction of the making the digipak, because we kept in mind that they have to be contextually intertwined. The name "I Want You" could be interpreted in so many different ways, we decided to go with the subtle yet very engaging interpretation, the lost love that yearns to be rekindled. The effect of continuity present throughout all three products, allow us to be able expand our narrative into three distinct places stretching the narrative and aiding the audience easily into the narrative structure.

How the Magazine advert and digipak are similar...

This is a collection of images taken from the digipak and the music video. As you can see they consists of images to do with compassionate love, these are the shots involving the female actress, as she is very crucial in the flow of this narrative. Her presence is shown throughout both the digipak and the music video, the reason we decided not to include these shots in the magazine advert, is because we felt it was not necessary as the magazine advert is there to promote a artist and consumers might be confused as whether or not she is an artist herself, we wanted to make that clear differentiation. However we decided to keep the colour scheme consistent throughout both ancillary products, to create the connotation that the narrative is branched out in all of our products, to make each product have a symbiotic relationship between each other.


Furthermore the theme that is run throughout these images is similar to create continuity in the images present.The fact that the female is in both the digipak and the music video, allows audiences to intimately connect with her as she is shown approximately as much as the main artist. Her recurring role would make the audience pay more close attention to the narrative and the lyrics present.


Initially, we were planning to use screen shots from the actual music video, for use in both the digipak and magazine advert, but when we saw how poor the picture quality was from when it was transferred, we decided that it would be best to use our own photos. We decided to use the male artist as the subject to remain consistent in all three media products, and the female actor having a recurring role in both digipak and music video. We decided this so that audiences would not be confused, when buying our product they would see the main artist and that would entice them to purchase our product.


For most of the images we used a studio and set up the lighting ourselves. We used a 1080p HD camera for every shot. In terms of time consuming, it took a long time to get perfect shots, but it is definitely a lot better than taking screen shots from the music video.The colour choice was a dark purple, and the way in which we used it was to highlight that it was both love and memory, and to make the audience see that it was definitely a thing of the past.

The colours, font and connotations played an major role in the process of making our ancillary texts. As we wanted everything to fit together perfectly, we had to make sure that all three aspects reflect similar themes.

Overall, the combination of our main products and ancillary texts is very effective as they all reflect the same theme through the use of colours and connotations.