—Laura Mulvey coined the term ‘Male Gaze’ in 1975. She believes that in film audiences have to ‘view’ characters from the perspective of a heterosexual male.
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Features of the “Male Gaze”:
- —The camera lingers on the curves of the female body, and events which occur to women are presented largely in the context of a man's reaction to these events.
- —Relegates women to the status of objects. The female viewer must experience the narrative secondarily, by identification with the male.
This theory applies to the genre in which we are trying to follow the Hip-Hop genre, the genre has known for being controversial regarding the "Male Gaze" by the way in which they portray women in their videos.
Examples of Music Videos, which conform to the "Male Gaze"
Britney Spears - Toxic
50 Cent - Candy Shop
Scouting For Girls - She's So Lovely
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